Self-Learn Series: The Paradox of Choice

Want to learn about the Paradox of Choice? Discover it yourself.

The task is simple: analyze the “This or That” image and answer the question yourself.


Lesson 1 of 3: Coffee Menu – This or That

Scenario 1: You walk into a café with a menu of 20+ different types of coffee. The choices seem endless.

Scenario 2: You walk into a café that offers only 6 carefully curated types of coffee.

Which menu would make it easier for you to choose a coffee quickly?

Do you find that fewer options lead to quicker and more satisfying decisions?


Lesson 2 of 3: Online Shopping – This or That

Scenario 1: You visit an online store with thousands of products in every category.

Scenario 2: You visit an online store that offers a curated selection of the top 20 products in each category.

Which shopping experience would help you make a purchase decision faster?

Do curated selections make your shopping process faster and more enjoyable?


Lesson 3 of 3: Ordering Burger – This or That

Scenario 1: You visit a burger joint offering 10+ types of burgers.

Scenario 2: You visit a burger joint that offers 3 types of burgers.

Which menu would make it easier for you to choose a burger quickly?

Do you prefer a more extensive menu or a curated selection?

I hope you understood The Paradox of Choice through the self-learn series. If you still have questions or need further clarification, feel free to reach out.

#DecisionMaking #ParadoxofChoice #ProductManagement #UserExperience
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