As a middle manager, you are more than a go-between—you are a catalyst for change. Your role is to bring fresh ideas that align with their strategic approach while showing Gen Z how you manage expectations from above.

1. “Let’s start small and see what the data shows.”

Present a new idea to a Gen X leader as a low-risk “proof of concept.” Rather than pushing for a full-scale rollout, say: “How about we run a two-week campaign on this new channel and measure engagement? We can scale based on the results.”

Why this matters to Gen X: It respects their need for caution and validates their focus on measurable outcomes, building trust for future initiatives.

What it signals to Gen Z: They see you as strategic and grounded. You are willing to test new ideas but respect data, showing you value both innovation and responsibility.

2. “This isn’t just a new tactic; it’s future-proofing.”

Gen X leaders often see change as risky. Position your ideas as essential for staying competitive. Say something like: “Diversifying our channels now will protect us as customer preferences evolve. This isn’t just a trend; it’s a long-term strategy.”

Why this matters to Gen X: It reframes innovation as a protective move, showing that you are not just taking risks but actively preparing for the future.

What it signals to Gen Z: They see that you are not here for quick wins. You are playing the long game, aligning new ideas with a bigger picture. This quality earns respect and instils confidence.

3. “The results speak for themselves—this aligns perfectly with our goals.”

After a successful test, follow up with hard data that ties directly to their objectives. Rather than providing vague feedback, bring concrete numbers. Say: “Our trial increased engagement by 18%, aligning with our goal to grow user interaction.”

Why this matters to Gen X: Data-driven outcomes strengthen their trust in you as a reliable decision-maker who delivers on strategic goals.

What it signals to Gen Z: They see you as transparent and results-oriented. You make it clear that creativity matters when it drives impact, reinforcing a culture of purpose and accountability.

Through these actions, you gain influence with Gen X and set a powerful example for Gen Z.

Your team sees leadership as taking smart risks, thinking long-term, and celebrating measurable success.

#CatalystRole #ChangeAgent #Leadership #MiddleManagement #TheSandwichEffect