With every new feature launch, we get a flood of data—click rates, time spent, and user journeys. But do we ever ask, what is driving these clicks?

• Example: Netflix.
  It could have been just another platform to stream movies and TV shows. Instead, they went deeper and realized people wanted a tailored experience. That is why you see suggestions that almost always seem perfect for you.
• Past Experience:
  A productivity app analytics indicated that university students headed straight to the time management feature. They hardly explored the various widgets and extensions.

That is not random; that is their pressure point.

• Some Stats:
  According to a study by Forrester, only 37% of businesses use behavioural data for customer insights. The behaviours often reveal what traditional metrics cannot.
• The Lesson:
  Each click reveals a chapter. As product managers, we can not afford to skip any.

“Your user is telling you a story with every click; you’ve just got to listen.” – Anonymous.

How do you dig deep to understand the real story behind every user action?

#Product #ProductManagement #ProductManager #ProductStrategy