In the past, I have been guilty of considering Product Vision and Product Mission as just some fancy statements.

Having worked on various products with a fair share of successes and failures, I can now comprehend the importance of Product Vision & Product Mission statements.

Product Vision provides a “big picture” of what a product wants to achieve. It is like a destination on a map.

Product Mission is the specific action plan of action to achieve the vision. It is like the best route that you would take to reach the destination.

In a nutshell,
Product Vision answers, “What do we want to achieve with our product(s)?”
Product Mission answers, “How are we going to achieve our product vision?”

Here are the top 3 original versions that I like.

OpenAI:
Vision: To create safe AI systems that are aligned with human values and can help solve humanity’s most pressing problems.

Mission: Our mission is to ensure that artificial intelligence (AI) benefits humanity. We conduct research and build open-source tools for the community to advance AI and create a more equitable future.

Amazon:
Vision: Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”

Google:
Vision: To organize the world’s information and make it universally accessible and useful.

Mission: To deliver the best possible user experience by providing relevant and accurate search results quickly and easily, while building powerful, intuitive tools for users to find, organize, and use information.

Do share any other Product Vision & Product Mission statements that you like.

#ProductManagement #ProductMission #ProductVision