Here is my take on how Netflix broke traditional norms and redefined our TV experience.

-> Before Netflix
We were at the mercy of TV schedules and cable operators. A show missed was a show gone.
About 67% of Indian households were wired to cable TV in 2015.

-> The Netflix Revolution
Netflix did more than just make shows. They changed the rules of when and how to watch them.
Did you binge-watch “Sacred Games”? That is Netflix giving you control.

-> Customer-First Approach
They dig deep into what you like and what you will probably like next. Thanks to their intelligent algorithms.
Personalized recommendations save Netflix $1 billion per year on customer retention.

-> Netflix’s Disruption
Netflix chose to shake things up rather than fit into the old TV model. It is not about better content. It is about a better experience.

-> Learnings: It is All About the Customer
Netflix’s rise teaches us a powerful lesson: focus on what your customer wants rather than what’s easier for you to provide.

What’s one customer-first change you can implement this quarter?

#Product #ProductManagement #ProductStrategy