From scaling individual products, we now shift to the broader picture – managing your entire product portfolio for growth. How do you ensure each product not only survives but thrives?

Drawing from industry leaders and my own experiences, here are some strategies.

1️⃣ Diversify, But Stay Aligned:
As Jim Collins highlighted in ‘Good to Great’, having a diverse portfolio is good. Still, alignment with your core vision is essential.

2️⃣ Leveraging the Halo Effect:
Inspired by Phil Rosenzweig’s work, understand how your successful products can elevate your emerging ones.

3️⃣ Customer-Centric Portfolio Development:
Incorporate customer feedback not just in product development but in portfolio strategy.

Effective product portfolio management is about creating a symphony where each product contributes to the collective growth.

What strategies have you used to manage your product portfolio? How do you balance between diversifying and maintaining a cohesive brand story?

P.S. The next part is ‘User Retention and Engagement Tactics,’ linking the importance of customer engagement to the success of your product portfolio.

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