Availability Bias

It is the tendency to rely too heavily on information that is readily available or easily recalled rather than seeking out a diverse range of data sources.

Example:
If you are considering a redesign of your product’s user interface, you might be influenced more by feedback from your most vocal users than by a more representative sample set of the user base.

To avoid availability bias, seek out a diverse range of data sources, and use data for your decision-making.

#DecisionMaking #Leadership #ProductManagement