Have you ever noticed that your frequently used apps have similar UI designs? You might wonder if they are following the market leaders.
This is the Mere Exposure Effect at play.
Definition:
The Mere Exposure Effect suggests that users prefer things merely because they are familiar with them. In UI design, users favour interfaces that resonate with their existing habits and experiences.
Examples:
Any other example you can think of?
#Design #Product #ProductDesign #ProductManagement #UI